Games · Community · Sales software · Financial security

A creative studio building the business behind the dream

Genus Studios set out to make video games — and learned that making a company takes more than making a game. So we mastered the business side too: sales software, content, community, and financial security for the people building dream projects. Everything we've built along the way is here for you to use.

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Genus Studios in 30 seconds

🎮

We make games — and play them with you

Indie game work, our own game jams, and GenusCraft, the modded Minecraft server our community plays on.

📞

We build the sales side of creative work

BusinessOS, our free desktop app, and Stream247 keep sales fundamentals running so creators can keep creating.

🛡️

We protect the people behind the projects

An independent insurance agency in formation, so dreamers and their families have financial security while they build.

Our mission

Genus Studios is a game studio first. Our mission is to make creative work sustainable — by giving developers and creators the business infrastructure most of them never get.

GenusCraft is our creative side, and it's powered by BusinessOS — the sales platform we field-test for compliance in our own insurance agency. What holds up there is what we put to work for everyone else.

What we build

One ecosystem: software, community, and security

BusinessOS is the flagship — but it's one leg of a larger system where products, people, and content feed each other.

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BusinessOS Desktop

Free lead processing & workflow automation

Import your lead lists — CSV or Excel, hundreds of thousands of rows each — then record a workflow once in your browser, on your desktop, or both, and replay it across every lead. Text and email within consent-aware campaign controls, schedule it, and answer replies from the built-in inbox. Free and fully local — your lead rows never leave your machine.

✓ Browser, desktop & combined recording modes
✓ SMS inbox — two-way texting matched to your lead list
✓ Scheduled outreach with weekly cost projections
✓ Lead-source library + duplicate detection
✓ AI dialing built in — credits-based, straight from any row
Free v1.3.0 · Windows 10+ · local processing
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Stream247

Content & distribution engine

Our media layer — and a product in development. Stream247 turns building, demos, and education into continuous content: go live, clip it, caption it, ship it. It's how we plan to distribute our own work, and where we're headed next: helping others create, distribute, and monetize their own content as a sales channel of its own.

✓ Always-on livestreaming from your own content library
✓ Stream → clip → caption → CTA → booked meeting
✓ Education on lead gen and consent-first campaigns
✓ Creator tooling in active development
In dev Built in public
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GenusCraft & Game Jams

Play, build, and learn together

Game development is where Genus is headed, and GenusCraft is our creative side — our custom modded Minecraft pack and the live server our community plays on, powered by BusinessOS so the same sales and booking infrastructure we sell lives inside the community. Our game jams keep the creative side sharp and give indie developers a place to ship.

✓ Live modded Minecraft server — join the community
✓ Custom GenusCraft modpack
✓ In-game BusinessOS client in development
✓ Genus game jams for indie developers
Free Community — everyone welcome
🛡️

Genus Insurance Operations

Financial security for dream projects

We're building an independent, non-captive insurance agency so the people behind dream projects — and their families — have real financial protection. It's also where BusinessOS started: the software grew out of licensed insurance sales experience, and agents on our team will work with the same lead-gen and booking systems we build.

✓ Independent and non-captive by design
✓ Marketing systems generate and book appointments
✓ Agents focus on the appointment, the client, and service
✓ Founding agent team forming now
Hiring Founding agent team
🛠️

Client Services

Custom software, automation & systems

Our range is wide on purpose — games, sales systems, web platforms, automation. That same capability is available for select client work, and every engagement teaches us what to build next.

✓ Web platforms, storefronts & POS frameworks
✓ Workflow automation and systems integration
✓ Sales engines: lead gen, outreach, follow-up systems
✓ Game-dev and playtesting platforms
Scoped Per-engagement pricing

💬 The Genus Discord unites it all

Players, creators, game-jam teams, BusinessOS users, and agents — one community. Come for the server, stay for the people building with the same tools.

Join the Discord
Who it's for

Built for anyone whose income depends on booked appointments

BusinessOS was forged in insurance sales — but the mechanics it enforces apply anywhere a funnel lives or dies on follow-through.

Insurance agents & agencies

More dials, same pitch, every lead touched

Speed-to-lead decides insurance sales. AI voice agents work aged leads and new inquiries at a pace no team sustains manually — with consent gates built into every campaign.

  • Per-channel consent evidence built in
  • Consistent pitch on dial #1 and dial #10,000
  • Transcripts and outcomes on every call
Sales teams & closers

The system enforces the process

SDRs, high-ticket closers, and appointment setters get a platform where the playbook isn't a doc — it's the software. Saved scripts, automated follow-up, and call visibility keep execution consistent.

  • Scripts and agents live inside the workflow
  • Managers see conversations, not just counts
  • Follow-up doesn't depend on memory
Marketing & agency teams

Consent checks before every send

Run outreach for clients or your own brand with consent requirements enforced at the platform layer. Consent requirements force the discipline that drives funnel KPIs — speed, coverage, and follow-through.

  • Pre-send checks show exactly who can be contacted
  • Suppression and STOP handling are automatic
  • Delivery and outcome reporting per campaign
Creators & community builders

Make the content — let the system handle the sales

Stream247 and GenusCraft are where we prove content-as-distribution works. The game-changer: GenusCraft is being built on BusinessOS, so creators in our community get the same outreach, follow-up, and booking engine handling the sales side — while they focus on making, distributing, and monetizing their media.

  • BusinessOS sales infrastructure behind the community
  • Always-on streaming from your content library
  • Create alongside other creators on the GenusCraft server
Compliance, enforced

No consent evidence, no send

Most tools treat consent as a checkbox in a settings page. BusinessOS treats it as a gate the software itself enforces — because disciplined, consent-based outreach is simply better outreach.

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Fail-closed by default

No consent evidence, no send. Campaigns describe who you contact and why before texting is switched on — and the platform reviews it first.

  • Consent per channel: text, live calls, AI voice
  • Evidence attachable to your own lead lists
  • Pre-send check shows exactly who's reachable and why the rest are skipped
🛑

Suppression is instant

A STOP reply is honored immediately, and a blocked number stays blocked even if it shows up in a new import. One click pauses a campaign's texting and AI calls the moment you need to.

  • Automatic STOP and do-not-contact handling
  • Blocks persist across imports
  • One-click campaign pause switch
📊

Discipline drives KPIs

Forcing the process forces the results. When every touch requires consent, context, and a recorded outcome, the funnel becomes measurable — calls, sets, sits, offers, sales — and coaching becomes evidence-based.

  • Every call logged with transcript and outcome
  • Campaign-level visibility into what converts
  • Consent records that are auditable, not asserted
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We teach it, so it's not a nightmare

Compliance only feels scary when nobody shows you how. Genus is producing education on building lead-gen processes that fit consent-first sales from day one — so enforcement feels like guardrails, not roadblocks.

  • How to capture consent at the source
  • How to structure and register a campaign
  • How to define a playbook that converts

These tools and lessons help you run a consent-aware outreach program; they don't make any campaign lawful on their own or replace your organization's own legal obligations.

How it works

The full journey: learn it, build it, run it, grow it

This is how we want every operation in our ecosystem to run — ours included. Education, software, content, and community, end to end.

1

Get educated

Learn how to generate leads — or develop a product and generate leads for it — in a way that fits consent-first sales. Our content walks you through it before you spend a dollar.

2

Generate and secure your leads

Capture leads with consent recorded at the source, so every contact you load is one you're allowed to reach — and one that actually wants to hear from you.

3

Load them in and define your playbook

Import your lists into the free desktop app and set the scripts, offers, qualification language, and follow-up that you want repeated — the playbook you learned to build in step one.

4

Register the campaign

Describe who you're contacting and why, attach consent evidence per channel, and pass the platform's review. We teach you how to structure it so approval isn't guesswork.

5

Execute across the ecosystem

BusinessOS dials, texts, and books. The desktop app replays your workflows across every lead. Stream247 keeps content working while you sleep. GenusCraft puts you in front of a community.

6

Review, coach, and compound — together

Inspect transcripts, compare outcomes, refine the script, and run it again. Inside GenusCraft and the Discord, you'll be around other creators using the same tooling — so every lesson spreads.

Education content and the GenusCraft–BusinessOS integration are rolling out — follow along on Discord.

Work with us

There's a place for you in the ecosystem

Join the agency, join the community, or put our tools and team to work for your business.

🛡️ Join the agency

  • Open position: founding insurance agent
  • Independent, non-captive agency in formation
  • Our systems generate and book appointments — you work them, close, and service
  • New to the industry? Licensing in progress is welcome
See the Position & Apply

🎮 Creators & community

  • Play on the GenusCraft server
  • Learn lead gen and consent-first campaigns from our content
  • Watch the builds and devlogs as they go live
  • Enter a Genus game jam and ship something
Join the Discord

🏢 Businesses & clients

  • Agencies and teams onboarding to BusinessOS
  • Custom software and automation engagements
  • Partners who want distribution through our channels
Access BusinessOS

What's New

Last site update: — · Newest first

October 26, 2026

Our mission, our logo, and an open position

  • Our mission — a game studio first: GenusCraft is the creative side, powered by BusinessOS, which we field-test for compliance in our own insurance agency.
  • The real Genus Studios logo — across the site.
  • Founding insurance agent position — a full role description and interest form for the first agents joining our independent agency.
  • The full journey — How It Works now covers education, lead generation, campaign registration, and our whole ecosystem, not just the software.
October 25, 2026

The site is now Genus Studios

  • One company, not one product — genusstudios.dev now presents the full ecosystem: BusinessOS, the free desktop app, Stream247, GenusCraft, insurance operations, and client services.
  • Consent enforcement as a headline feature — consent-gated outreach, instant suppression, and auditable campaigns, explained plainly.
  • Real legal pages — privacy policy and terms are live instead of placeholder links.
October 17, 2026

Consent-aware outreach controls — web dashboard now, desktop app in the next release

  • Campaigns — describe who you text as and why. BusinessOS reviews it before texting through your Twilio account is switched on.
  • Consent evidence, per channel — keep proof of what each person agreed to. Texts, live-agent calls and AI-voice calls are separate permissions, and one never covers another.
  • Link proof to your own lists — lists built from public records or bought from a vendor can have their evidence attached now or later, without uploading the lists themselves.
  • Do-not-contact, instantly — a STOP reply is honored right away, and a blocked number stays blocked even if it shows up in a new import.
  • Pre-send check — before a blast, see how many people can be contacted and exactly why the rest are skipped.
  • One-click pause — stop a campaign's texting and AI calls the moment you need to.
  • New Compliance room in the dashboard — campaign status, items needing attention, recent blocks and STOP replies, and a lookup showing what a person agreed to and when.
  • Built-in guidance — short, dismissible tips and a help section explain each step as you go.

These tools help you run a consent-aware outreach program; they don't replace your organization's own legal obligations.

September 27, 2026

Desktop App v1.2.0 — texting, inbox & scheduled outreach

  • Built-in SMS inbox — two-way texting lives right on the Outreach tab; replies match against your lead list so you always know who's texting back and what you've already sent them.
  • Text-message outreach — write your message, see the estimated cost before you send, and blast at a carrier-safe pace through your own Twilio account.
  • Delivery tracking — every text reports delivered, undelivered, or failed, so you know what actually landed.
  • Scheduled outreach — recurring send windows by browser or SMS, each with its own message and a projected weekly cost.
  • Email from your own domain — a guided setup walks you from owning a domain to a working mailbox, then outreach sends as you@yourdomain.com.
  • Honest pricing — cost estimates come from live Twilio pricing with the source labeled, and texting is billed by Twilio on your own account — never by us.
  • Dashboard sync — scheduled runs, lead-source stats, and SMS usage show up in the web dashboard. Aggregate numbers only — your lead rows never leave your machine.
  • Stripe checkout is live — buy AI-calling credits in the dashboard with real card payments.
September 14, 2026

Desktop App v1.1.0-alpha — now on GitHub Releases

  • Desktop workflow recording — record browser-only, desktop-only, or combined workflows; replay across every lead.
  • Free lead processing — import CSV & Excel lists (800k+ rows each) into a managed library; rename, switch, and remove sources.
  • Leads tab — combined & per-source stats, per-lead contact history (calls, emails, texts, meetings booked).
  • Duplicate detection — find repeated phones, emails, and name+contact combos within and across lists. Report only — your files stay untouched.
  • Real AI dialing — call any lead straight from the app; transcripts and outcomes logged automatically.
  • Direct download — download links now point at the public GitHub release ZIP.

Build your dream. We'll help build the business behind it.

Download the free desktop app and start booking appointments — or join the community and see what else we're building.

Windows 10+ • Extract the ZIP and run BusinessOS.exe • Free local automation, no card required